In the video, for the artist’s new song “Montero (Call Me By Your Name),” Lil Nas X can be seen pole dancing down to hell, seducing Satan (wearing the Satan Shoes) with a lap dance, and killing the devil to become Satan himself. Playing with (hell)fireĪside from acting as a follow-up to MSCHF’s Jesus Shoes, the Satan Shoes were released to time up with a music video by Lil Nas X, which boasts an equally sinister theme. MSCHF did not answer Input’s request for comment in time for publishing this story. So, why file a lawsuit over the Satan Shoes but not the Jesus Shoes? The answer to that may come down to a simple element: consumer confusion caused by a negative perception, which Nike didn’t have to deal with MSCHF’s Jesus Shoes. Then it sued MSCHF for “trademark infringement and dilution, false designation of origin, and unfair competition.” That backlash taking place across Twitter, Instagram, and TikTok was enough for Nike to come out and promptly distance itself from the sneakers. A follow-up to its Jesus Shoes, the “Satan Shoes” are another custom Nike Air Max 97, though this one is a collaboration with rapper Lil Nas X and features genuine human blood and details like an upside-down cross and a Pentagram charm.įor a sneaker with a Nike logo, MSCHF’s design choices are quite peculiar, and it didn’t take long for the Satan Shoes to cause controversy before they even launched - as religious and conservative consumers were quick to call for a Nike boycott, being completely unaware that it wasn’t an official pair from the brand. ![]() ![]() Well, if what MSCHF wanted was Nike’s attention, its new, satanic-themed creation has definitely done the trick. ![]() “That would’ve been rad,” Kevin Wiesner, then the creative director at the artistic brand MSCHF, told The New York Times in a 2019 interview. Neither Nike - nor the Vatican, for that matter - took legal action against MSCHF, or publicly disavowed the shoes. As the most Googled shoe of 2019, the Jesus Shoes arguably brought Nike good press, or at least an enormous amount of attention, despite zero involvement from the company.Īnd while not everyone believes in Jesus, the man doesn’t appear to have many haters. The pair, not endorsed or made by Nike, was worn by A-list celebrities like Drake - a huge Nike fan who now has his own sub-brand with the Swoosh. Young initially said he wasn’t going to let his children listen to Lil Nas X’s multi-platinum hit “Old Town Road,” before backtracking, apologizing to Lil Nas X and saying his account was hacked.Two years ago, MSCHF created a media frenzy with the debut of its “Jesus Shoes,” a customized Nike Air Max 97 sneaker filled with holy water from the Jordan River. Several, including star college quarterback Trevor Lawrence and NBA guard Nick Young, questioned the need for such an outrageous statement. The Twitter post Lil Nas X shared announcing the Satan Shoes to his nearly 6 million followers received more than 31,000 retweets and 6,000 comments. In the short time since the announcement of the Satan Shoes, Nike has suffered significant harm to its goodwill, including among consumers who believe that Nike is endorsing satanism.” ![]() The lawsuit directly addresses the commotion caused on social media when the shoes were announced Friday, stating “there is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product. “Making changes to the midsole may pose safety risks for consumers,” Nike’s attorneys stated.
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